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Finding your voice is hard.

I make that part easy.

I'm a brand and content strategist with 14+ years building voices for industries that didn't have one yet: fintech, Web3, sustainability, and now AI.

I take the hard-to-explain and find the language that makes it land.

Work with me!

Services

  • I create the kind of clarity that means your team doesn't have to guess. I define how a brand sounds and why it sounds that way. Voice guides, tone frameworks, messaging hierarchies.

  • From a single launch campaign to a full editorial ecosystem. I build content that: earns trust, explains ideas, moves people toward a decision.

  • I've spent years working at the intersection of business and social good. If your brand has a mission beyond the product, I tell that story in a way that's credible and compelling.

Building something new and can’t find the right words for it? Let’s talk.

WORK WITH ME

Finding your voice through…

Content

Learn more

  • Raise brand awareness, inform your audiences, or make yourself industry thought leaders by the creation of value adding content. I can help build campaigns from the ground up.

    • Content marketing strategy

    • Editorial workflows

    • Content creation

    • Educational material

    • Food/Fashion Styling

    • Art direction

    • Video scripting

    • Video direction

    • Video storyboarding

    • Advertorials

Brand

Learn more

  • Craft a distinct brand identity and position yourself competitively by leveraging years of expertise. Through strategic brand development and management,  I help create brand loyal communities and foster sustainable growth.

    • Brand audit, differentiation, and positioning

    • Creation of style guides, brand guidelines

    • Mission, vision, and value proposition exploration

    • Brand Marketing Strategies

    • Comprehensive B2B marketing strategies

    • Market Research & Consumer Insight

    • Deciphering customer personas

    • Branding workshops

Impact

Learn more

  • Together we will emphasize and elevate your brand’s ESG footprint, offering sustainable marketing strategies that captivate conscious consumers and entice impact investors. Leveraging experience in renewable energy, education, and social development, you will be positioned optimally for social impact and financial growth.

    • Accounting/Analysis of current ESG strategies and activities

    • Sustainable marketing strategies

    • Impact management and theory of change frameworks

    • Elevating and integrating ESG metrics within marketing campaigns

    • Government and Investor strategies

    • ESG-specific content creation and editorial strategies

    • Impact Investor relations

    • ESG and impact reporting

Projects

Explore

Content Creation

Let me help you tell your story through different kinds of media. 

Published work…

Events

Launch your brand and meet your people through value-adding events.

Publication

Become leaders in the industry through publications of your own.

Worked with

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What leaders have to say.

  • "Lorenzo was able to rally the community. He brought in great brand direction and a work culture which resonated"

    Sonia li Trottier

    Director, Canada Climate Law Initiative

  • "An extremely talented jack of all trades that continues to show ability to educate and execute on virtually any task"

    Sasha Asheghi

    Co-Founder, Arcanum Ventures

  • "Lorenzo's understanding of our vision lead us through a rebrand. Working with him made us one of the leading laboratories in the country"

    Omar Hatta

    CEO, ICA | Gemlab

  • "Thankful for the opportunity to work with such a talented professional. I highly recommend him to any business owner looking to grow."

    Jeanne Meier

    Manager Curio Home Accents

WHAT I DO

I build the language layer.

Every brand has a story. Most of them are buried under jargon, caution, or habit. I dig them out, then build the systems, the teams, and the frameworks that keep that story consistent everywhere it shows up.

The work looks different every time, but with each industry the goal stays the same: make something complex feel human and attainable. I've done this for startups raising their first hundred million and for brands navigating industries so new they were still writing their own rules.

I help you speak to people; in your voice, in their language.

Services

- Brand Voice
- Content Strategy
- Impact & ESG Marketing

Let's work together!