OmiseGO

Thailand

OmiseGo is creating infrastructure designed to transfer digital assets significantly faster and cheaper than traditional networks on Web3. It is an attractive solution for businesses that want to scale while simultaneously cutting down on their carbon footprint. They help you Go-Net-Zero through its off-network solution, which can help reduce electricity usage by up to 99%.

Finding a voice and fostering a Web3 Community.

  • OmiseGO set out to create one of the world’s first open financial infrastructures using Web3 technology, offering a new way to transfer assets affordably, quickly, and securely. The brand was backed by industry finance leaders in Thailand and the global Web3 community, making it one of the first start-ups in Thailand to receive over $100,000,000 in funding within its first year of operation.

    OmiseGO needed to ensure that their message of providing a greener, faster, and secure digital asset transfer remained at the forefront of their development. With a bold goal and a fervent community, the brand needed to communicate authentically, transparently, and with accountability.

  • Content strategy and creation

  • We conducted a comprehensive assessment of OmiseGO’s brand and goals. We immersed ourselves in their mission of creating an affordable, faster, and secure digital asset transfer system. We then focused on the direction OmiseGO was heading, ensuring their message resonated with both the Web3 community and traditional finance leaders.

    A year round campaign was initiated, which included setting up email marketing and newsletters, creating informational videos on new applications and network developments, and providing access to their team through AMAs in both written and video formats. We identified unique opportunities for OmiseGO to really speak to its very active community and stakeholders. This deep strategic work set the stage for an informed, strategic, and poised brand evolution, which included a comprehensive content calendar and strategy highlighting partnerships and new developments.

Informative Content

App Development

It was important to provide stakeholders with updates. For a personal touch, the developers themselves walked the community through their work.

The Product in a nutshell.

Working with novel technology meant not everyone would understand how things worked. It was essential to provide simple explainers like these in order to welcome newcomers.

Community

Community in Web3 is an integral part of a brand’s growth. As a show of gratitude to the support they’ve given, it was important to show the company was listening. OmiseGO had a monthly AMA, featuring members of their teams.